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5 Tips from Contagious: Unleashing the Power of Word-of-Mouth Marketing

Contagious Online Book Summary “Contagious: How to Build Word of Mouth in the Digital Age” by Jonah Berger explores the factors that make certain ideas, products, and messages viral or contagious. Berger explains that contagiousness is not solely dependent on luck, but rather on six key principles: social currency, triggers, emotion, public visibility, practical value, … Read more