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5 Tips from Influence: Unleash Your Persuasive Power with Robert B. Cialdini’s Groundbreaking Book

Influence Online Book Summary “Influence: The Psychology of Persuasion” by Robert B. Cialdini is a book that explores the principles of persuasion and how they are employed to influence our decisions and actions. Cialdini presents six key principles of influence: reciprocity, commitment and consistency, social proof, authority, liking, and scarcity. Reciprocity refers to the concept … Read more